INFLUENCE & PERSUASION

You are already very good at influencing and persuading others: you do it with friends and family all the time. However, once in the world of work, attempting to ‘nudge’ a colleague or client into doing what you’d like them to, and there’s a temptation to over think it. In order to be effective at persuading you need the secret sauce of credibility, logic and emotion, blended in the right proportions. 'Nudging' is both art and science. In this course we consider...

The course includes:

• The work of R. Cialdini, Kahneman, Thaler & Sunstein - leaders in social psychology
• The 4 mistakes you need to avoid
• The 2 vital ingredients
• The 6 ways we are ALL persuaded
• A little S.P.I.C.E. goes a long way